About Adrienne Hawe PETERSSON
Adrienne Hawe Petersson, Manager & CEO
My resume consists of over twenty years professional experience in the music industry, ranging from major labels like UNIVERSAL MUSIC GROUP and ENTERTAINMENT ONE to large and small Independent labels (that have major affiliations and distribution), to working within music management companies, directly with artists themselves, and CANADIAN MUSIC NETWORK (CMN was a weekly Canadian industry publication for Top 50 Radio Charts in each genre, new song adds for radio across Canada, major label releases and everything else music related in Canada, and was also known in the industry as the "Entertainment hub of Toronto").
In addition to my experience, I have an education majoring in Music Business Management and Public Relations.
I also have three separate Diploma's for Aesthetician, Cosmetician and Make-Up Artistry (this of course is extremely helpful with Image Consultation and Artist Development). I offer Professional Make Up Services for photo shoots, video shoots, film and stage performances, as well as private lessons on Make Up Application, in person or through skype/phone. Please contact me for more details.
In addition to all this, I have taken numerous courses and programs that encompass many areas of the Arts and Entertainment Industries (Film Studies, Screenwriting, and Creative Writing included).
With all my education and experience, I continually develop how I work within the music industry, I also customize what I offer for each band I work with, since no two bands are the same, or work in the same way, therefore we must look at a different approach with everyone, depending on what they need and are looking for.
The bands and musicians I work with, I consider more than just business clients and colleagues. It develops into partnerships and teammates, sometimes forming lifelong friendships. I have their best interest at heart. I truly care, not only about their career and success, but about them all as individuals.
I work best when I am involved directly, with open communication between us when time and schedules permit.
I believe that we should all treat each other with respect, honesty, authenticity, sincerity, loyalty and integrity at all times. What better way to work?
Here's to forming new connections, building long lasting partnerships and friendships, and working directly to support and further each other in an ever-evolving industry.
It's time for a new standard in music management - we are all in this together!